The success of an effectiveness of marketing campaign is in the visuals. It’s why modern marketers understand the importance of designing infographics for their marketing campaigns.
Infographics are the perfect tools to convey complex ideas, especially when the information involves numbers or stats.
As a marketer, visualizing concepts through visually engaging graphics helps you drive your point across and add more value.
These ten essential tips will help you design high-quality and imaginative infographics.
Tip #1: Less is More
It’s crucial that your infographic isn’t crowded with too many texts and images. Your goal here is to pass the information across quickly and without hassles.
Remove unnecessary images or graphics that don’t resonate with the message you want to send because crowded infographics don’t attract viewers.
Your infographic must be user-friendly.
Create a catchy title that grabs the attention of your audience. You need something that provides a clear picture of your infographic and makes people curious.
Tip #3: Select Complimenting Images and Fonts
Not all images or fonts combine well. Ensure that your pictures follow a common theme and utilize complementing icons.
Avoid using the same font in your headers and the infographic’s body.
You can choose fonts that pair well together with tools like FontJoy.
Ensure that your infographic isn’t too busy. Leave enough negative space while designing since an overcrowded infographic puts people off.
Designs with enough negative space drive more interaction because they are more easier to read and understand.
Your infographic’s color combination influences your website’s visitors. The right color palettes can evoke favorable or unfavorable reactions in your audience.
You need to select colors that are visually appealing and easier to read. And if choosing the right color blend isn’t your forte, you can use a premade color palette.
Avoid cramming different topics into one infographic. Each content must stick to a subject matter from start to finish since multiple topics make your infographic long and cluttered.
Infographics are more effective when they answer one question.
You want people to share your infographics with their friends and social media followers. So always add your brand logo and website URL to your infographics to increase your exposure levels.
This visual hierarchy rule encourages your design subject to be placed slightly to the right or left part of a frame.
This pattern boils down to its being more visually appealing and aesthetically pleasing to the eyes.
The rule of thirds encourages you to imagine each design vector as an individual image existing in an individual frame.
Most users prefer non-flat designs and find them more appealing than their flat counterparts. You can also avoid this design pattern by using a drop shadow effect.
Aligning your texts and graphics is essential for adding order and symmetry to your infographic. In addition, it helps you create a clean and uncluttered visual effect.
Additionally, alignment works best if you aim for a more minimalist approach.
Bonus Tip: Mix things up.
Variety is the spice of life. Use multiple types of data visualization. Keep your infographic fresh with different kinds of graphs, images, and charts.
Never use the same information twice.
Designing the perfect infographic for your brand is no easy task. However, following the best tips and design principles will help you create the ideal infographic. Fire up your creative engine with unlimited graphic designs with All Time Design.
This mini-guide will help you design the perfect infographic for your business today.