Twitter is really one of the most efficient social media platforms. The rate at which communities form on Twitter is astounding. You can find people for any one thing without much effort, so it’s really fairly easy to start a following.
Name any brand, team, or celebrity, and you’re guaranteed to find a Twitter account. Millions of people are on Twitter, and millions of people follow many different people. However, the numbers could mean nothing without engagements.
Engagement is what drives promotion. That’s why brands often comment under random tweets that concern them. It’s about how much people interact with you for you to evaluate the efficacy of your social media marketing efforts.
We’ve got a list of everything you can do to keep your Twitter followers engaged.
5 Ways to Keep Your Followers Engaged
Twitter engagement quite literally refers to every single little way your followers interact with you on the platform, whether that’s mentioning you in their tweets or retweeting yours, maybe tagging you in media or embedding your links in them.
It’s very important to understand the weight this brings to your social media marketing, so you can amplify your efforts and use them to your full advantage.
Here are 5 ways you can get your followers to keep engaging with you on Twitter.
Twitter can really breed maximum interaction. Twitter’s algorithm lets people see what people they follow are liking and which accounts they are following. By engaging with your followers, you can potentially rake in more people to your account.
The retweet option is also a quick way to build exposure on the platform and create more opportunities to connect with people. As more and more people share your tweets, they will eventually reach more and more people. You can also retweet your followers’ tweets so as to create a bond with them. They engage with you and you engage with them.
Speaking of sharing, your tweet’s exposure might not even stop at people retweeting them. Screenshotting tweets and posting them on other social media platforms have become increasingly popular. It is basically building a bridge between social networking sites; just as they co-exist in the same universe.
People who haven’t heard of you on Twitter might discover you on Facebook, and that discovery might lead them back to your Twitter.
Today’s people have started to lean more towards audio-visual stimulation in their day-to-day lives. It is much faster to appeal to them when you’ve got something to show. Even if it is just text on a picture; if it’s in a picture, it will immediately be more appealing than just text on a tweet.
But when we say visual elements, you want to increase your chances of engagement by providing visual aids to your tweets. This can be a poster or a picture of anything related to what you are trying to say. Your Twitter post templates are very important aspects of getting your tweets the attention you need them to get.
Keeping up with trends is one way to stay on top of your engagements. Brands often do this by jumping in on monthly celebrations or significant annual dates. They engage with globally celebrated events to hop on conversations that are getting the most attention.
This is a strategy that not only lets your follower engage with you but also shows them that you are engaging with other people and becoming an active part of the community.
Keep It Short
One of the main features of Twitter posting is the fact that it only lets you type in a certain amount of characters, and for good reason. People like consuming quick media. They don’t want to read long walls of information or, in the case of Twitter, a thread about what you are trying to tell them.
Keep your tweets short, condense your information, or if that isn’t possible, put in the link to where they can read up on the complete text.
You want to keep people on Twitter interested, and you can do that by keeping everything short and simple.
Tweet at the Right Time
Figure out when your followers are the most active, you can observe this by looking at previous interactions and engagements. Look at the time slots when they are mostly online and send out your tweets then, so you can be sure that they are seen.
Posting during peak hours has proven to be effective in getting the number of engagements you are aiming for, and understandably so. You want to skillfully navigate these windows in which you can freely and fully interact with your followers. That’s how you stay relevant, and that’s how you win.