Kylie Jenner, a 25-year-old television personality and entrepreneur, was born in Los Angeles, California, to well-known parents Kris Jenner and Caitlyn Jenner, both of whom are famed for their successful careers in the sports and business industry, respectively.
As a matter of fact, Kylie is the youngest in the Kardashian-Jenner family clan and also the youngest self-made billionaire, hailed by Forbes in 2019, which they later corrected.
Even so, it is undeniable that her business is booming in today’s generation and that her makeup brand is at the forefront of the cosmetic industry.
From being a reality star, and appearing in their family’s own reality television series “Keeping Up with the Kardashians” in 2007, how did Kylie become a businesswoman?
The start of Kylie Jenner’s “Kylie Cosmetics”
Aside from being a reality star, Kylie Jenner started earning money through brand collaborations and other entertainment ventures, along with her sister Kendall Jenner.
And it was 2015 when she established a business of hers. Kylie has two business empires named “Kylie Cosmetics” and “Kylie Skin,” and she’s using every influence she has to multiply all of her assets.
The “Kylie Jenner Challenge,” in which participants suction their lips in a small glass to make them appear fuller, may have in some way acted as the spark for the entire thing. Still, it wasn’t entirely made clear if her lip augmentation served as inspiration for her beauty business.
One of the “Keeping Up with the Kardashians” episodes that featured Kylie’s admission to undergoing a lip augmentation aired for the first time in May 2015, in which her enhanced lips caused a social media buzz and generated lots of opinions about plastic surgery.
The “Kylie Jenner” challenge, which was stated above, also began at this time. While Kylie didn’t explicitly address the criticisms of her decision to undergo lip augmentation, she did say that she doesn’t advocate for young girls, in particular, to look like her or believe that’s how they should appear.
Also, she claimed that she only used lip liner and overlined her lips before the episode’s premiere, which is related to the first makeup product she released. As a component of her self-titled lip kit called the “Kylie Lip Kit,” Kylie announced in August 2015 that she would launch her first lipstick collection.
It was in February 2016 that the television personality named her brand “Kylie Cosmetics.” According to several reports, the number of kits made increased from an initial 15,000 to 500,000, and six of her lipsticks reportedly sold out in 10 minutes following their launch. This marked her start of becoming a businesswoman.
Additionally, in March 2016, Kylie debuted a three-minute commercial film for a line of lip glosses, which was produced by Colin Tilley and starred fellow models Karin Jinsui, Mara Teigen, and Jasmine Sanders.
In one of the reality show’s episodes, it’s also showed how the website for her makeup line crashed due to the volume of visitors it received at its introduction and even during restocks.
Later, in July 2016, she expanded the company outside of the lip product category by releasing her first “Kyshadow” palette, which is a nine-pan eye shadow palette with neutral and bronze tones.
Kylie Cosmetics then made the decision to create joint ventures and product lines. Among these are the “KKW x Kylie Cosmetics” line that she launched in 2018 with her older sister, Kim Kardashian, and the “Kris Cosmetics” cosmetics line that she and her mother, Kris Jenner, established in the same year.
In addition, she and her sister Khloe Kardashian collaborated on a cosmetics line in 2019 under the name “Kylie Cosmetics x Koko Kollection.” She and Kendall Jenner also released “Kylie Cosmetics x Kendall Jenner” in 2020.
Kylie, however, no longer serves as the primary shareholder of “Kylie Cosmetics,” having sold her 51 percent ownership to renowned cosmetics brand Coty for $600 million, whose collection also includes CoverGirl and Max Factor, even though she still serves as the brand’s face. She was also recognized at this time by Forbes as the year’s youngest self-made billionaire.
Kylie Jenner made the decision to launch a new company, the “Kylie Skin” skincare brand, which debuted in 2019. Beginning with face cleansers, scrubs, moisturizers, and makeup removal wipes, the company started making dermis products.
Believe it or not, despite the fact that there are many skincare companies that have a lengthy history in the market, her company has emerged as one of the most popular and quickly expanding social media beauty brands available to customers in Europe.
Their products, which include a foaming face wash, walnut face scrub, face moisturizer, eye cream, vanilla milk toner, and vitamin C serum, are said to be suitable for all skin types, cruelty-free, vegan, gluten-free, and devoid of parabens and sulfates.
Kylie Skin was able to sell out of products in a matter of hours, and the out-of-home campaign became the talk of the town on Facebook and Instagram, garnering millions of likes and thousands of comments. This is similar to how her makeup line debuted, which led to the products selling out in a matter of hours.
Kylie Jenner’s other business ventures
Since entering the business world, Kylie Jenner has begun to collaborate, particularly in the early stages of her “Kylie Cosmetics” line. However, after introducing “Kylie Skin” in 2019, she has decided to pursue more partnerships, including her first venture into the fragrance market and her first partnership with a high-end fashion brand.
In August 2019, Kylie partnered with her older sister Kim Kardashian’s “KKW Fragrance” brand, which is not new considering the two also collaborated in their “KKW x Kylie Cosmetics” line. A trio of scents created in collaboration by the two sisters comes in bottles designed to resemble Kylie’s distinctive pout.
In addition, with the “Kylie x Balmain” collection, created in collaboration with longtime friend Olivier Rousteing, Kylie’s “Kylie Cosmetics” company made its debut as a high-end fashion brand in September of that same year. Rousteing also appointed her to head up the cosmetics division for the Balmain spring 2020 runway presentation during Paris Fashion Week.
Kylie Jenner is from a famous line of entrepreneurs, and it will be no shock once she decides to establish another company anytime soon. She will also be more likely to have more future collaborations, along with different brands or her famous sisters.