8 Distribution Tactics to Consider For Your Restaurant


If you’re a restaurant owner, you know that getting your food in front of many people is essential to your success. There are many different ways to distribute your food, and it can take time to decide which ones are right for your business. Below are eight distribution tactics that you should consider for your restaurant.

1. Partnerships with Other Companies

With the right distribution strategy, restaurant owners have a great opportunity to save money on wholesale food purchases and deliver high-quality ingredients to their customer’s plates. For example, one of the most popular tactics to consider for a seafood business is a partnership with a wholesale seafood distributor. 

Partnering with a wholesale seafood supplier can make a huge difference in your business, allowing you access to discounted prices and a comprehensive selection of seafood options. Quality wholesale seafood providers will help you keep costs low and provide sustainable seafood that customers love.

Beyond cost savings, these partners can also provide useful industry insights and recommendations that can help inform your menu choices or evolving global trends. A strong relationship with a wholesale seafood provider also ensures reliable delivery times for busy kitchens that need ingredients quickly. 

By leveraging the power of partnership, restaurant owners can gain valuable industry knowledge while consistently delivering quality food options at affordable prices. That way, everyone wins!

2. Catering Events

Another particularly effective option is catering events. This can include private parties in homes, corporate meetings, school functions, and more. Catering allows your restaurant to put its best foot forward by providing delicious meals that show off your unique skills as a chef.

Moreover, catering events can be used to develop relationships with event organizers and encourage word-of-mouth referrals. Done right, catering can be a fantastic way to grow the presence of your restaurant while generating supplemental income. Whether you’re offering light refreshments for a meeting or full meals for a gala party — catering is one distribution tactic you should consider for your restaurant.

3. Online Delivery Services

Online delivery services are one of the best ways to get your food in front of a larger audience. With so many people ordering their meals online nowadays, signing up with an online delivery vendor can greatly increase the visibility and accessibility of your restaurant’s offerings.

4. Food Trucks

If your restaurant specializes in certain regional cuisines or comfort foods, food trucks are another great way to extend the reach of your meals. Food trucks are mobile units that allow you to roam around the city and serve customers directly from a convenient location. 

By setting up shop at popular spots such as parks or public squares, you’ll be able to reach a wider audience at both lunch and dinner rush hours. Additionally, because the food truck takes care of all the utensils, staff, and ingredients you need — it’s an excellent way to save on overhead costs.

5. Meal Kits

Meal kits are a great way for restaurants to provide their customers with pre-assembled meals that can be cooked at home. Customers can select from pre-made meals according to their dietary preferences and have the ingredients delivered directly to their doorsteps. 

This allows you to reach customers beyond your immediate area and offer convenient meal options for busy individuals. Meal kits can be a great supplemental marketing tool for your restaurant, as customers who use them may be more likely to visit your restaurant in the future.

6. Meal Subscriptions

To build customer loyalty, consider offering a meal subscription service. Customers can sign up for a set number of meals per month or week and have them delivered directly to their door.

7. Pop-Ups

Pop-ups are a great way to reach potential customers in new areas. You can set up temporary locations to sell your food and test new dishes.

8. Social Media Ads

If you want to reach more people, consider using targeted social media ads. You can target potential customers through these ads based on their interests, location, and more. With these ads, you can also direct people to your website or delivery services for easy ordering.


No matter which distribution tactics you choose, ensure you’re aware of the costs associated with them so that you only spend a little on distribution with seeing a return on your investment. Use these tactics to get your food in front of more people and grow your business.

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