You must market your travel company to your clients as a travel agent. Maintaining your social media accounts, website, CRM, blogs, and emails, as well as managing your social media accounts, website, CRM, blogs, and emails-always there’s so much to do!
Are your efforts yielding the expected results? Consider including one or more of these ideas in your annual marketing plan.
How to Market Your Travel Company
Create a 30-second commercial.
This is your chance to describe your company in a few sentences, also known as a “elevator speech.” You’re bound to run into someone you know whether you’re walking into the grocery store or attending your child’s school function. It is critical to plan your 30-second commercial rather than stumbling over words each time you explain it. Our corporate office’s Boot Camp will help you perfect your pitch.
Establish a monthly email newsletter.
Creating a short email to send to your clients using myTravelCRM or Mailchimp is a quick and easy way to stay in touch. The content of your newsletter should be centred on the current travel season. Send out regular emails to your clients with travel ideas and tips for all occasions, whether it’s engagement season, summer vacation, or the holiday season! KHM Travel Agents can generate additional content ideas by using email templates.
Increase the variety of your social media posts.
Post about new travel deals, industry news, packing tips, destination highlights, and holiday posts to encourage your followers! Here are some suggestions to liven up your:
Consider creating a daily theme to aid in consistency. For instance, Travel Tip Tuesday.
Share visually appealing photos from your own travels or from supplier websites, accompanied by brief, catchy captions.
Subscribe to travel agent supplier Facebook pages on a regular basis to receive contact information that can be shared.
Look for interesting, informative videos to share on your page on suppliers’ YouTube channels. Use supplier content rather than content from other travel agencies.
You can stay up to date on the latest travel deals by reading the Agent Access Weekly emails. Incorporate relevant graphics or supplier resources into your content to promote the most recent sales!
Participate in a local trade show or fair.
Check your local chamber of commerce, event centre schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time period to find the ideal trade show. Promoting your company to potential customers is the most effective way to grow your lead list. KHM Travel Group has provided some advice to help our agents prepare for a tradeshow.
Begin a referral programme.
Word-of-mouth marketing is both easy and cheap! Increase your sales by asking your customers to refer a friend or to keep you in mind whenever the topic of travel comes up. A referral programme can provide an additional incentive. Gift cards are an excellent way to thank clients for referrals.
Travel companies also use a sales CRM tool to manage their sales.
Make a giveaway
Giving out items with your travel agency’s information increases your company’s visual exposure. Consider low-cost giveaways that your customers will appreciate and perhaps use while travelling. We recommend visiting 4imprint for inspiration.
Make announcements in your community.
There are numerous advertising opportunities, ranging from bulletin boards to newspapers to pizza boxes. Publicly displaying your company’s name, logo, and contact information alerts others to the availability of your services and can improve your public relations image. Because some concepts will require a larger financial investment than others. Begin by placing a small ad in your local school directory or church bulletin and tracking the response.
Send out direct mail to your customers.
Every day, your clients’ mailboxes are overflowing with bills, newspapers, and the occasional note from Grandma. To spice up and personalise your client communications, send something from their favourite travel agent! Consider sending a handwritten card or letter to someone for special occasions such as birthdays, holidays, anniversaries, or to congratulate them on a life event.
Don’t forget to include a “travel” theme in your message. “During these special times, couples often plan an anniversary trip, vow renewal, or simply a romantic getaway as a celebration of their love,” according to an anniversary card advertisement. [YourAgencyName] will plan time for you and your spouse to spend together. Please let me know if there is anything else I can do.”
Another excellent resource for low-cost, professional-looking direct mail marketing is Travel Leaders Network’s Engagement programme.
I hope you enjoyed this article on How to Promote Your Travel Agency.